CinemaX P1, P2
Optoma, 2019 | UST Laser Projector
Responsible for Qualitative Research, Design Strategy, Industrial Design, CMF
Photo credit: Optoma, John Chih-Chung Lin
I led the Industrial Design and product identity for the CinemaX series, which successfully won international awards that helped the company rebuild the new brand impression values in the home entertainment market. The Optoma CinemaX P1&2 is an ultra-short-throw Laser projector that can project on a 100" 4k screen and needs only a distance of 13 cm from the wall. The product has a built-in 2.2 Channel Hi-Fi loudspeaker. It provides an auto-calibration application to eliminate the complicated manual adjustment, allowing users to experience 3D immersive surrounding cinematic videos for their daily entertainment quickly. The ultra-short-throw technology that uses reflected light for projection replaces traditional large screens, eliminates the injury that the backlight panel brings directly to the user, and minimizes the eyestrain after watching TV for hours. The simple and elegant design language matches the home environment and creates a projector not set up as a device but as a decoration in the modern living space.
About Challenge
Project ChallengeThe challenge of the next generation of the projector is talking about product spec and the need to develop future following trend scenarios for what's user needs. Optoma P1 aims to create a vision for the future of projectors in technology. Therefore, I usually ask the following question to the client:
“ What is the character of Optoma's future projector experience we want to bring to the user? ”
Bring the Cinematic Experience Home
The CinemaX P2’s space-saving, the ultra-short-throw design provides convenient placement for a huge screen experience – up to 120 inches from only inches away.
(* 120” bigger screen size only need 14.5”)
Safe & Comfortable
Built-in PIR sensors can automatically reduce brightness when children approach the laser light source to protect their eyes. Unlike traditional TV’s direct light source to the eye, the projector’s reflective light allows longer viewing without eyestrain.
* Experience the P1 4K Smart Laser Cinema(L) VS Traditional TV (R)
Field Research
Continue the round of storyboard prototypes, and we planned the home interviews to understand more information about the user’s behavior pattern and psychological cognition. The interview aims at helping us to understand the user experience between customer and projector more comprehensively. This interview contains open-end & closed-end questions and takes approximately 1~1.5 hours. (The target audience focus on the ASIA Region x 8)
Laser Technology
The laser projector uses high-quality lasers to create the projected image. In many situations, the perceived brightness from laser illumination projectors can be twice that of an equivalent lamp-based model. They also deliver increased efficiency to maintain consistent brightness, superior color performance, instant on/off, and an extraordinary life span of up to 30,000 hours.
Premium Sound
Speaker port design can greatly influence the clarity of overall sound. By adopting an advanced noise reduction technology that incorporates a thorough analysis of a visual representation of the sound, Optoma's engineers are able to control and reduce the vortex.
The beautifully-designed Optoma CinemaX P2 is proof that a projector doesn’t have to dominate your living space if you want to super-size your images. Picture quality is polished, and the onboard sound system is a blast.
TechRadar November 09, 2020
CinemaX P2 (White SKU)
Because of design success, it's helping the company's sales performance over 10k pieces within 1 year from the product released. Therefore, the EMMA and North American made demands for a new SKU(white version) to conform to the diverse choice of customers.
Collaboration Teamwork
Behind the successful product, great teamwork always makes it happen. The RD/IT department from OEM/ODM (Coretronic) supported the design execution at many critical times. I appreciate the team's co-creation of the product with me to create a tangible solution. We won international awards from Good Design Award グッドデザイン賞2019, CES Best of Show finalist 2019, iF Award 2020, Reddot, Taiwan excellence award 2020+2021, and it's also rebuilding the new Optoma brand impression values in the home entertainment market.
(Attendance at Good Design Award 2019 winner ceremony in Tokyo, Japan.)
Thanks to the team!
